...Is that you get to earn extra money endorsing products. These are huge banner advertisements on the external walls of buildings, advertising an "essence of chicken", which is all the goodness of a chicken packed into a black liquid. If you drink it, it's improves your concentration ability and brain power, enabling you to do better in exams. That's how these students managed to get top marks and perfect scores.
[For those who want to know more about what essence of chicken is, you might want to check out the short write up by a rival competitor
http://www.brandsessence.co.uk/about.asp; essentially, (pun intended), it was a recipe by a Royal chef to boost King George IV's health]
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